- created by society and are part of a cultures ideology
- they categorize people into groups whose members all share the same/ similar characteristics, mainly negative ones
- stereotypes are categorical & general suggester the traits apply to all members
- they are simplistic
Propaganda - a form of communication aimed at influencing the attitude of a community toward some cause or position
British Youth
- yobs
- gangs
- violence
- junkies
- reckless
- asbos
- binge drinkers
- chavs
- hoodies
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